PHILIPPINES'
NO. 1 MAGAZINE ON
THE ART AND CRAFT
OF PHOTOGRAPHY
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Why read I-MAG?
More how-to articles than gadget news.
While it's true that readers want to know about the latest gear, it's a changed world we live in today. Readers can more quickly access product information on the Internet. Why would you pay 300 to 800 pesos to read something you can read free on the Web? Anyone can see that equipment reports in magazines are redundant.
For those who want to know more about photography and photographers, I-MAG PHOTOGRAPHY delivers. Sure, there are also tutorials on the Web, but instructional articles are best read in a magazine, not online.
Rated world-class by foreign readers.
For the first time ever, the Philippines has a photo magazine whose content, writing, and design can compete with the best in the world. Don't take our word for it, ask our foreign readers in Australia, Canada, the U.S., and Singapore.
Written for local strokes, local folks.
Best of all, it's designed and written for Filipinos. The editors and contributors are people you can write to, talk to, and actually meet. Not some strangers you will never ever see.
Why advertise in I-MAG?
We deliver loyal customers, not one-time buyers.
"But you don't feature our products in your pages," say advertisers. "You don't have equipment reports. Why should we advertise in your magazine?"
Because we deliver readers who enjoy photography, not just buy equipment. Any survey will tell you a person who goes into photography buying the latest shiny equipment is not a long-term customer. His interest will fade faster than an unfixed negative.
But a reader who loves to take photographs, not just collect cameras, will stay with a camera brand for years. He'll be a loyal and repeat customer who'll buy at least two more lenses after his first lens. The average among amateur photographers is around three lenses; among professional photographers, around six lenses. He'll probably also own two or more camera bodies of the same brand.
The passionate photographer will also invest in accessories--everything from flash units to bags and even OEM camera straps.
Photographers will stick with your products for the long term; equipment buyers will not.
Better buyers than readers of gadget magazines.
As explained in the previous question, gadget freaks are not your long-term customers. In addition, gadget magazines are thrown aside when the next issue comes out. Their product info becomes as obsolete as the equipment themselves.
Better than fashion and lifestyle magazines.
Readers of fashion and lifestyle magazines are not into serious photography, never will. Seven out of ten will probably not even be interested in point-and-shoot cameras. Their lifestyles and tastes run more along the lines of cell phone cameras. That's about as point-and-shoot as they want.
Longer life than newspapers.
True, we don't have the same reach as the daily broadsheets. But advertising efficiency isn't just about cost-per-eyeball, but also reading life--how long the page stays on the reading table. Because our magazine contains informative, instructive articles, we get read again and again and again. And we're kept on the bookshelf, not thrown away after one day.
Our new address
5/F OPL Building
Corner Carlos Palanca and Dela Rosa Street
Legazpi Village, Makati
[Location Map]
Online Contest
:: August 2010 contest is "Seeing Double" (again)
:: Contest mechanics
:: One-time pre-registration required
:: Online form for sending entries
Get your copies
:: Use our online order form to order back issues
:: Better yet, why not just subscribe?
Useful forum threads
:: Want to add textures to your photos? Rob Reyes shares this link containing downloadable textures and tutorials on working with textures.
:: Mark Floro found a DIY for a cheap macro ringlight! Archie Fresco says you can find a similar "ringlight" at Electronics Boutique (Festival Mall Alabang, Alabang Town Center, maybe Market Market). Titovir says there's an Electronics Boutique at Robinsons Galleria.
:: Rob Reyes has a great find! The 100 best Photoshop effects you could want!
:: Ronald Suello points you to these awesome Hollywood movie effects
FRIENDLY RESOURCES
PREMIER LEARNING CENTER
CANON DIGITAL
NIKON CHOICE OF PROS
PIXOTEKCORP
EASY ONLINE SHOPPING
TOOLS FOR CREATIVE PROS
ZESTFUL & EASY RATES
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