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Why read I-MAG?More how-to articles than gadget news.While it's true that readers want to know about the latest gear, it's a changed world we live in today. Readers can more quickly access product information on the Internet. Why would you pay 300 to 800 pesos to read something you can read free on the Web? Anyone can see that equipment reports in magazines are redundant. Rated world-class by foreign readers.For the first time ever, the Philippines has a photo magazine whose content, writing, and design can compete with the best in the world. Don't take our word for it, ask our foreign readers in Australia, Canada, the U.S., and Singapore. Written for local strokes, local folks.Best of all, it's designed and written for Filipinos. The editors and contributors are people you can write to, talk to, and actually meet. Not some strangers you will never ever see. Why advertise in I-MAG?We deliver loyal customers, not one-time buyers."But you don't feature our products in your pages," say advertisers. "You don't have equipment reports. Why should we advertise in your magazine?" Better buyers than readers of gadget magazines.As explained in the previous question, gadget freaks are not your long-term customers. In addition, gadget magazines are thrown aside when the next issue comes out. Their product info becomes as obsolete as the equipment themselves. Better than fashion and lifestyle magazines.Readers of fashion and lifestyle magazines are not into serious photography, never will. Seven out of ten will probably not even be interested in point-and-shoot cameras. Their lifestyles and tastes run more along the lines of cell phone cameras. That's about as point-and-shoot as they want. Longer life than newspapers.True, we don't have the same reach as the daily broadsheets. But advertising efficiency isn't just about cost-per-eyeball, but also reading life--how long the page stays on the reading table. Because our magazine contains informative, instructive articles, we get read again and again and again. And we're kept on the bookshelf, not thrown away after one day. |
Electronic editionGet your copies faster! Get out-of-print copies to complete your collection! i-Mag Photography now available for download from anywhere in the world. Visit magxchange.com for trial copy. Biggest trade showSee you at the biggest photo show in the country (3,630 sqm) at the most modern, international convention center, SMX at Mall of Asia. June 16 to 18, 2011. Our new address5/F OPL Building Get your copies
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